

#7 - Training Sales to use Competitive Intelligence | Colby Kennedy, Product Marketing Manager, Reputation
Jun 23, 2021
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Introduction
00:00 • 2min
Getting Your Decision Makers on Board for Your Competitive Programming
01:53 • 2min
How to Get Your Sales Team on Board Early
03:35 • 2min
Data Hygiene
05:59 • 2min
How to Integrate Sea in the C I Programme With the Company Direction?
08:17 • 4min
How to Get the Most Out of Your C I Invo and Assets
12:26 • 2min
Product Marketing - What's the Biggest Challenge?
14:46 • 4min
Cre Te Cultivation
18:52 • 3min
Enablement Training - You've Got to Be as Simple as Possible
21:28 • 2min
Engage in Training
23:17 • 2min
How Do You Respond to an Opposition?
25:10 • 2min
How to Answer a Question, Joe Blow?
27:18 • 5min
How to Get the Most Engaged Responses in a Sales Environment
32:04 • 2min
I'm Just Ing Ta Scene Is Like an Oracle Who Can Do No Wrong
34:08 • 2min
Can't Stay on Top of Bad Content?
35:59 • 2min
How to Create Actionable Content for Competitive Formation
38:06 • 2min
Is There Anything You Can Do About New Hire Training?
39:55 • 2min