
 Coffee & Compete
 Coffee & Compete #7 - Training Sales to use Competitive Intelligence | Colby Kennedy, Product Marketing Manager, Reputation
 Jun 23, 2021 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8  9  10  11  12  13  14  15  16  17 
 Introduction 
 00:00 • 2min 
 Getting Your Decision Makers on Board for Your Competitive Programming 
 01:53 • 2min 
 How to Get Your Sales Team on Board Early 
 03:35 • 2min 
 Data Hygiene 
 05:59 • 2min 
 How to Integrate Sea in the C I Programme With the Company Direction? 
 08:17 • 4min 
 How to Get the Most Out of Your C I Invo and Assets 
 12:26 • 2min 
 Product Marketing - What's the Biggest Challenge? 
 14:46 • 4min 
 Cre Te Cultivation 
 18:52 • 3min 
 Enablement Training - You've Got to Be as Simple as Possible 
 21:28 • 2min 
 Engage in Training 
 23:17 • 2min 
 How Do You Respond to an Opposition? 
 25:10 • 2min 
 How to Answer a Question, Joe Blow? 
 27:18 • 5min 
 How to Get the Most Engaged Responses in a Sales Environment 
 32:04 • 2min 
 I'm Just Ing Ta Scene Is Like an Oracle Who Can Do No Wrong 
 34:08 • 2min 
 Can't Stay on Top of Bad Content? 
 35:59 • 2min 
 How to Create Actionable Content for Competitive Formation 
 38:06 • 2min 
 Is There Anything You Can Do About New Hire Training? 
 39:55 • 2min 
