#7 - Training Sales to use Competitive Intelligence | Colby Kennedy, Product Marketing Manager, Reputation
Coffee & Compete
00:00
Getting Your Decision Makers on Board for Your Competitive Programming
M. Hum: What are some of the ways that you got your exact tem or decision makers on board for your competitive programm? I think it's quite likely that those people who ere in the grassor leadership positions have like a sale's background. So if you can come to them with its fully formed programms, ideas, thoughts and dato visualization is possible, the better. And getting them involved as early as possible to avoid li sticker shock, if it's going to take an investment a the better.
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