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Early Collaboration
- Evan Spiegel, while a sophomore at Stanford, partnered with Bobby Murphy on a social app inspired by Google Plus.
- This initial venture failed, but it marked the beginning of their collaboration.
Future Freshman Flop
- Spiegel and Murphy's second attempt, Future Freshman, a website for aspiring college applicants, also failed.
- Despite early setbacks, their partnership persisted.
Picaboo's Genesis
- Snapchat, initially called Picaboo, was inspired by Reggie Brown's idea for disappearing photos.
- Despite initial negative feedback from VCs, the team persisted.