The Art of War by Evan Spigles Carves Out for Snapchat

Evan Spigles had deleted his Facebook account, so he goes to Bobby and has him check out Polk. But the thing that's even greater is all the buzz that happens for Snapchat by Polk launching. And I believe Evan then is quoted as saying like Merry Christmas to Snapchat when Facebook did this because it brought so much attention to the platform. Like the second word out of everybody's mouth when talking about this huge launch that Facebook was publicizing was Snapchat.