Episode 12: Snapchat
Acquired
00:00
Is Snapchat Really a Brand Advertising Platform?
Since the spurned acquisition offer, that has really like totally gone off and become the anti Facebook. I mean, Evan talks about and promises that they will never do creepy targeting. You basically get live story program, discover channel location and or gender, and then you get number of people who opened. It's pretty primitive. But if I'm Coca-Cola, that sounds like a killer brand advertising platform.
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