What's the Playbook of Innovation?

If they had actually gotten the acquisition done when they did, it would have been a product acquisition. They were buying one single product that people all over the place were using in the exact same way. At this point is, it would be like the Snapchat business unit of Facebook rather than, Hey, we bought this one off app. It would truly be like they would need their own ad sales team. And there's all different products for advertisers.