Snapchat's Look and Feel and Brand

Ben: Evan Spiegel is an incredibly talented, you know, product visionary. He says Snapchat's UI paradigms are like so foreign the first time you use it. But once you learn it, you get incredibly fast at that and they're doing a lot of things mobile first in a way that I wouldn't have known was possible before. Ben: One of their big cells, and we'll talk about their revenue model right now is, um, vertical video advertising.