Is That Contextual Targeting?

contextual targeting. And location is like getting a little bit into the, you know, it would be more interesting to me from a conversion perspective, but also interesting. I think that the context doesn't matter, but the richness of the ad does. Like let's say I'm Coca Cola again, if I'm advertising on Facebook, I can target super granularly in the heck out of people,. But they're probably not that interested in drinking a Coke while they're on Facebook.