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Episode 12: Snapchat
Acquired
Snapchat, Um, Is Growing Super Fast?
Snapchat is closing in on about just about one billion snaps every single day. That's 10 snaps per daily active user per day. And 60% of people who use Snapchat daily snap every day themselves. So this totally blows up the old, you know, paradigm that 90% of your users on a social platform won't create content and 10% will and 1% will be super users.
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