Snapchat Is Just Like the Perfect Storm of Engagement

Ben and David tackle their first failed acquisition: Facebook's 2013 offer to buy Snapchat. They cover the fascinating story of Snapchat's creation and growth, their blossoming business model, how it would be different inside of Facebook, and what the future holds.

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Items mentioned in the show:

• The Inside Story Of Snapchat: The World's Hottest App Or A $3 Billion Disappearing Act?
• Inside Evan Spiegel's very private Snapchat Story