#3: From bootstrapped add-on to white label success - Rafael Zimberoff of ShipRush

Rafael Zimberoff was CEO of ShipRush, a software company he founded in 2001, then grew, and eventually sold in 2017 to Descartes Systems Group for $17 million. Rafael started ShipRush as an add-on product for popular CRM and accounting software and was a pioneer in shipping technology for small businesses.

ShipRush is now a comprehensive shipping platform for small ecommerce providers so they can easily process shipment orders and carrier labels for USPS, Fedex, and UPS. ShipRush integrates with popular ecommerce and accounting platforms, including Shopify, Amazon, eBay, Quickbooks, and more.

In this episode, you'll hear how Rafael:

• Boostrapped his tech services company to fund their first software product then grew without outside investors
• Created a popular add-on software product for bigger software ecosystems as an efficient way to find customers and grow revenues quickly
• Managed complexities of being an early pioneer in shipping technology working with large carriers like Fedex, USPS, and UPS
• Ran a profitable software company for more than 15 years with a small and amazing team
• Learn hard lessons then succeeded in working with M&A investment bankers to sell his company

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