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#3: From bootstrapped add-on to white label success - Rafael Zimberoff of ShipRush

Practical Founders Podcast

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The OEM Path Is a Great Way to Build a Technology Product Company

The classic software business model then as now is selling your product to the people who are actually using your product. In an OEM model, Sally is using QuickBooks and we are now selling our technology to Quick books. So every single time somebody installs Quickbooks, our stuff is there. When you're dealing with larger companies, the logic and the process gets really hard.

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