The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship 348: Grain: SaaS Lessons on Finding Your Ideal Customer Profile - with Mike Adams
17 snips
Mar 23, 2023 AI Snips
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Third Venture
- Mike Adams, Grain's CEO, co-founded the company with his brother Jake in 2018.
- This was after his previous ventures, DeGreed and Mission U (acquired by WeWork).
Solution-First Approach
- Grain initially struggled because they started with a solution, not a problem.
- Their initial ICP was "anyone who would talk to them."
Pivot to Insights
- Grain pivoted after a year, rebuilding their product around a key feature.
- This key feature resonated with customers: capturing and sharing meeting insights.