The Importance of Qualitative Research

In the first year, our ICP was basically anybody who would talk to us. And it took about a year for you to start to get some clarity and figure out who to focus on. We're constantly doing a qualitative research process of talking to our customers and our users. But at the beginning, you're kind of going from nothing, putting it in front of people's faces,. You should read the mom test if you haven't.