Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle. 134: Building A Brand Media Arm (w/ Mark Jung, Nextiva)
Mar 29, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12
Introduction
00:00 • 4min
The Role of the VP of Marketing in Building the Media Arm
03:32 • 3min
How Early Should You Focus on Brand Building?
06:41 • 2min
How to Build a Brand Narrative
08:48 • 2min
Google Ventures Design Sprint Model: Understanding the Competitive Landscape
10:42 • 2min
How to Build a Media Arm Around Your Company
12:50 • 5min
How to Measure and Monitor Your Marketing, Sales, and Revenue Performance
18:10 • 5min
How to Set Up a New Operating Rhythm for Your Marketing Team
22:40 • 6min
How to Build an Operating Rhythm Charter
28:17 • 2min
How to Unblock a Bottleneck in a Marketing Team
30:12 • 3min
How to Share Core Metrics With the Team at Large
32:47 • 2min
The Importance of Deep Work in a Meeting Heavy Culture
34:30 • 6min