Metrics & Chill - Predictable Growth for B2B

134: Building A Brand Media Arm (w/ Mark Jung, Nextiva)

Mar 29, 2023

40:22

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Episode notes

Introduction

4min

The Role of the VP of Marketing in Building the Media Arm

3min

How Early Should You Focus on Brand Building?

2min

How to Build a Brand Narrative

2min

Google Ventures Design Sprint Model: Understanding the Competitive Landscape

2min

How to Build a Media Arm Around Your Company

5min

How to Measure and Monitor Your Marketing, Sales, and Revenue Performance

5min

How to Set Up a New Operating Rhythm for Your Marketing Team

6min

How to Build an Operating Rhythm Charter

2min

10.

How to Unblock a Bottleneck in a Marketing Team

3min

11.

How to Share Core Metrics With the Team at Large

2min

12.

The Importance of Deep Work in a Meeting Heavy Culture

6min

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Learn how Nextiva's Mark Jung drives predictable growth by finding his brand's white space, building a media arm to communicate it, and being different - not better.

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