134: Building A Brand Media Arm (w/ Mark Jung, Nextiva)
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
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The Role of the VP of Marketing in Building the Media Arm
VP of marketing is broad. It means a lot of things in a lot of different companies. The three core areas that I'm owning are all things brand media arm and our media strategy, product went growth from the go to market perspective. We essentially have two clear swim lanes between demand generation side of the house around capturing existing demands and creating demand.
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