How to Unblock a Bottleneck in a Marketing Team

A metric is not useful if it's just a vanity metric that doesn't drive meaningful action or insight. So my recommendation is a metric should always help you to evaluate behavior and drive change. And I think a lot of people get stuck up on. Oh, hey, we can track this thing that looks really good for the board. But look, It doesn't do anything for you. Stop looking at it. If a metric is useful going forward, understand the current scenario and make your teams live easier where they can execute and be their best selves.