
Metrics & Chill - Predictable Growth for B2B
This podcast will help you grow your B2B company, quarter over quarter, and year over year. In each episode, you'll get strategies, frameworks, and insights that help you drive predictable, consistent growth, and improve your GTM strategy. Seasoned B2B leaders share how they use data, forecast growth, set & hit goals, grow revenue, and more. The best B2B companies use a combination of data, experience, and gut to grow. This show will help you do the same.
Latest episodes

Apr 24, 2025 • 33min
167: Demystifying lead sources with self attribution reporting (Chris Strom, ClearPivot)
Big news—Databox is launching our most powerful analytics features yet! Join our live launch event on May 7th and see our most-requested features in action.Now you can build custom datasets, filter dashboards by dimension, drill down to row-level data, and more—without BI complexity.Save your spot at databox.com/advanced-analyticsLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreTraditional attribution models are broken—and your “direct” traffic might not be what you think it is. In this episode, ClearPivot founder and Principal Chris Strom breaks down how his team blends self-reported attribution with CRM and web analytics data to reveal what’s really driving leads and revenue. You’ll learn:Why 40% of your traffic might be misattributed, how to implement self-reported lead source fields the right way, and how demystifying the "black box" of misattributed data can help you reallocate budget toward higher-quality lead sources.Links: ClearPivotMore about DataboxSubscribe to our newsletter

Mar 27, 2025 • 30min
166: Identify your best-fit customer with 3 metrics (w/ Ryan Milligan, QuotaPath)

Mar 6, 2025 • 43min
165: Combining Brand, Demand, and Performance for Business Impact (w/ Dots Oyebolu)

Feb 11, 2025 • 38min
164: How to Break Down Data Silos and Drive Better Decisions (w/ Samantha Riel, Balsam&Cedar)
Big news—Databox is launching our most powerful analytics features yet! Join our live launch event on May 7th and see our most-requested features in action.Now you can build custom datasets, filter dashboards by dimension, drill down to row-level data, and more—without BI complexity.Save your spot at databox.com/advanced-analyticsLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, we explore how data silos slow down decision-making and cost companies time and money. Join us as Samantha Riel, founder of Balsam&Cedar, breaks down how disconnected tools create barriers between marketing, sales, and product teams — and what you can do to fix it. Learn how to align your organization around shared data, integrate your tech stack for seamless insights, and build a culture that prioritizes transparency.Follow SamanthaVisit Balsam&Cedar

Dec 18, 2024 • 35min
163: Why You're Losing to 'No Decision'—and How to Fix It (w/ Jen Allen-Knuth, DemandJen)
Big news—Databox is launching our most powerful analytics features yet! Join our live launch event on May 7th and see our most-requested features in action.Now you can build custom datasets, filter dashboards by dimension, drill down to row-level data, and more—without BI complexity.Save your spot at databox.com/advanced-analyticsLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, we explore why so many deals end in "no decision" and how to turn those losses into wins. Join us as Jen Allen-Knuth, aka Demand Jen, breaks down the "Cost of Inaction" framework—a powerful approach to showing prospects what they're losing by sticking with the status quo. Learn how to reframe your conversations, overcome status quo bias, and close more deals.Follow JenVisit Demand Jen

Dec 4, 2024 • 36min
162: How to Use Historical Data to Plan Future Growth (w/ Megan Bowen, Refine Labs)
Big news—Databox is launching our most powerful analytics features yet! Join our live launch event on May 7th and see our most-requested features in action.Now you can build custom datasets, filter dashboards by dimension, drill down to row-level data, and more—without BI complexity.Save your spot at databox.com/advanced-analyticsLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, we'll dive into how to drive predictable growth by leveraging historical data. Join us as Megan Bowen, CEO of Refine Labs, shares the secrets behind the "Revenue Performance Assessment" framework — a method they use to uncover growth opportunities, improve paid search and social strategies, and drive more qualified conversions.Follow MeganVisit Refine Labs

Oct 30, 2024 • 45min
161: Driving Data-Driven Revenue Growth (w/ Roee Hartuv, Winning by Design)
Big news—Databox is launching our most powerful analytics features yet! Join our live launch event on May 7th and see our most-requested features in action.Now you can build custom datasets, filter dashboards by dimension, drill down to row-level data, and more—without BI complexity.Save your spot at databox.com/advanced-analyticsLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, we'll look into the "Revenue Architecture" framework, a proven method to transform your business into a revenue-generating machine. Learn how to optimize your sales process, set clear targets, and increase your bottom line with expert insights from Roee Hartuv, a Revenue Architect at Winning By Design.Follow RoeeVisit Winning by Design

Oct 14, 2024 • 1h 2min
160: Know What Social Content Resonates Most With Your Audience (w/ Darien Payton, Antidote)
Big news—Databox is launching our most powerful analytics features yet! Join our live launch event on May 7th and see our most-requested features in action.Now you can build custom datasets, filter dashboards by dimension, drill down to row-level data, and more—without BI complexity.Save your spot at databox.com/advanced-analyticsLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, we'll discuss how to create a powerful social strategy that not only increases brand awareness but also drives tangible revenue for your business. Discover effective social strategies that directly impact your pipeline and proven techniques to identify the social content that truly resonates with your audience and leads to bottom-of-the-funnel results.Follow DarienVisit Antidote

Oct 3, 2024 • 51min
159: Crafting a Marketing Plan to Hit Revenue Goals (w/ Sam Kuehnle, Loxo)
Big news—Databox is launching our most powerful analytics features yet! Join our live launch event on May 7th and see our most-requested features in action.Now you can build custom datasets, filter dashboards by dimension, drill down to row-level data, and more—without BI complexity.Save your spot at databox.com/advanced-analyticsLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreLearn how to craft a marketing plan that aligns with your company’s revenue goal, and helps ensure you hit your marketing targets. We’ll cover everything from working with sales and other teams to identifying the “levers” you need to pull to have the best chance of hitting your target.Read the summaryFollow SamVisit Loxo

Sep 18, 2024 • 28min
158: Creating Extremely Accurate Sales Plans (w/ Dougie Loan, SourceWhale)
Big news—Databox is launching our most powerful analytics features yet! Join our live launch event on May 7th and see our most-requested features in action.Now you can build custom datasets, filter dashboards by dimension, drill down to row-level data, and more—without BI complexity.Save your spot at databox.com/advanced-analyticsLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Metrics & Chill, Dougie Loan, CRO at SourceWhale, shares his simple, but powerful, formula for crafting an accurate sales plan to help you hit your annual revenue goal.Follow DougieExplore SourceWhale
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