Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
In this episode of Move the Needle, we sit down with Amanda Natividad, VP of Marketing at SparkToro and the mind behind the now-mainstream concept of “zero-click content.”
Amanda dives into why marketers must stop obsessing over clicks and start optimizing for impressions, reach, and value on investment (VOI). From redefining marketing metrics to helping stakeholders buy into new ways of measuring success, Amanda shares a practical, experience-backed approach to content that builds sustainable impact over time.
What you’ll learn:
- Why zero-click content actually drives long-term business growth
- How to shift from ROI to VOI and what that looks like in practice
- Creative ways to repurpose content to fuel multiple teams and channels
- How to build stakeholder alignment by supporting your colleagues’ objectives
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.