Metrics & Chill - Predictable Growth for B2B
162: How to Use Historical Data to Plan Future Growth (w/ Megan Bowen, Refine Labs)
Dec 4, 2024
35:45
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In this episode, we'll dive into how to drive predictable growth by leveraging historical data. Join us as Megan Bowen, CEO of Refine Labs, shares the secrets behind the "Revenue Performance Assessment" framework — a method they use to uncover growth opportunities, improve paid search and social strategies, and drive more qualified conversions.
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