Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.
In this episode of Metrics & Chill, Jeremiah sits down with Bec Henrich, Head of Marketing at Traction Complete, to talk about forecasting that actually works. Instead of reverse-engineering aggressive revenue targets, Bec explains how to build forecasts grounded in real funnel data—so your team can aim high without burning out.
You’ll learn:
- How to model accurate and predictable conversion rates
- How to avoid “wishful thinking forecasts”
- The importance of clean, standardized data in your CRM
- How to factor in seasonality to avoid mid-quarter surprises
- Tips for getting Sales and RevOps aligned on forecast assumptions
More about:
Traction Complete: https://tractioncomplete.com/
Databox: https://databox.com
Subscribe to the newsletter: https://databox.com/newsletter
Metrics & Chill - Predictable Growth for B2B