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Metrics & Chill - Predictable Growth for B2B

Latest episodes

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Sep 18, 2024 • 27min

158: Creating Extremely Accurate Sales Plans (w/ Dougie Loan, SourceWhale)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Metrics & Chill, Dougie Loan, CRO at SourceWhale, shares his simple, but powerful, formula for crafting an accurate sales plan to help you hit your annual revenue goal.Follow DougieExplore SourceWhale
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Sep 5, 2024 • 54min

157: Building a Profitable Marketing Program (w/ Adam Goyette, Growth Union)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Metrics & Chill, Adam Goyette explains how your company can use data to measure campaigns and attribution to ensure they're building a profitable marketing program that brings the best return on investment (ROI) possible.Follow AdamExplore Growth Union
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Aug 28, 2024 • 49min

BTB: Driving Business Growth with Strategic YouTube Content (w/ Jamar Diggs & Germeen Guillaume)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of "Metrics & Chill," Pete Caputa, CEO of Databox, chats with Jamar Diggs, a YouTube consultant, and Germeen Guillaume, an expert in nonprofit accounting. They explore how Germeen’s focused content strategy on YouTube helps her connect with smaller nonprofits, driving business growth and outperforming industry benchmarks. Tune in to discover how data-driven insights and value-driven content can elevate your YouTube game!Follow Jamar Diggs and Germeen GuillaumeExplore J Diggs Media
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Jul 1, 2024 • 54min

BTB: Proven Strategies for Growth in Healthcare Marketing (w/ Jennifer Christensen, Beacon Media + Marketing)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of "Metrics & Chill," Jennifer Christensen, founder partner at Beacon Media and Marketing, shares the agency's journey from a content and inbound marketing firm to a national leader in marketing for mental and behavioral health clinics. She discusses the use of tools like Databox for reporting, the transition to telehealth, the impact of AI on marketing, and the value of a collaborative industry approach in driving business growth and performance. Links:Follow JenniferExplore Beacon Media + Marketing
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Jun 5, 2024 • 56min

156: Implementing an Outcomes-Led Strategy (w/ Alli Blum, Hypothesis Department)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Metrics & Chill, Alli Blum talks about implementing an outcomes-led strategy to boost product growth and customer retention. You'll learn how to estimate project impact, align your team with clear goals, and make data-driven decisions. Follow AlliExplore Hypothesis Department
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May 23, 2024 • 44min

BTB: Building Purpose-Driven Marketing Strategies (w/ Andi Graham, Big Sea)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of "Metrics & Chill," host Pete Caputa, CEO of Databox, chats with Andi Graham, CEO and Founder of Big Sea, about scaling a marketing agency and success in the purpose-driven space. Find out:How Andi transformed Big Sea from a local web design agency to a specialized marketing company for nonprofits, healthcare, and human servicesLead generation tactics, including a unique grant program for nonprofits and robust email marketingThe importance of metrics and benchmarking for data-driven growth, alongside effective content strategies like SEO and landing pages
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May 9, 2024 • 27min

BTB: Mastering Data-Driven Legal Marketing Success (w/ Guy Alvarez, Good2BSocial)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, Guy Alvarez, founder of Good2bSocial, shares his journey from lawyer to marketing expert and dives into successful digital marketing strategies for law firms. You'll learn:How Guy built a thriving digital marketing agency specifically for the legal sectorContent marketing strategies to improve client engagement and website trafficHow to integrate and analyze marketing data for law firms using real-time analytics dashboards and tools like Databox
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Apr 11, 2024 • 48min

BTB: Using YouTube to Drive Sales & Crafting Marketing Strategy (w/ Ali Schwanke, Simple Strat)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreAli Schwanke, CEO of Simple Strat, shares her insights on using YouTube to demonstrate expertise and act as a continuous, silent salesperson, the necessity of an experimentation mentality in your marketing efforts, the importance of strategy before tactics, and more.
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Mar 13, 2024 • 43min

BTB: Driving Growth with Data Insights and Adaptable Leadership (w/ Adam Lewis, BBD Boom)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreAdam Lewis offers insights into his 25-person team's strategies in system design and re-engineering work and the importance of proper training for sales teams. You'll learn:How Adam's agency employs benchmarks to measure their performance against other leading HubSpot partnersHis agency's marketing and sales tacticsManaging different team member personalities in the workplaceOptimization of the sales process, client services, and the pivotal role of feedback and reviews... And a ton more!Links:Follow AdamVisit BBD Boom
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Feb 28, 2024 • 55min

BTB: Growing a Technical Consulting Firm (w/ Connor Jeffers, hapily)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, we go behind the benchmark data as Connor Jeffers shares insights on building a successful technical consulting firm. You'll learn about their approach to demonstrating expertise through workshops and research, leveraging webinars for content distribution, and the importance of customizing CRM systems for individual organizational needs.LinksFollow ConnorExplore hapily

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