Metrics & Chill - Predictable Growth for B2B
This podcast will help you grow your B2B company, quarter over quarter, and year over year. In each episode, you'll get strategies, frameworks, and insights that help you drive predictable, consistent growth, and improve your GTM strategy. Seasoned B2B leaders share how they use data, forecast growth, set & hit goals, grow revenue, and more. The best B2B companies use a combination of data, experience, and gut to grow. This show will help you do the same.
Latest episodes
Jan 17, 2024 • 51min
155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)
Mason Cosby, founder of Scrappy ABM, discusses the importance of aligning marketing and sales strategies in account-based marketing (ABM). Topics include lean ABM, collaboration between sales and marketing, measuring and monitoring ABM success, implementing ABM strategies, roles and ownership in ABM, and balancing data-driven decisions with gut instincts in marketing.
Dec 20, 2023 • 40min
154: Turning Proprietary Data Into Killer Content (Rachel Whitehead, ChartMogul)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreLearn how Rachel Whitehead (VP Marketing, ChartMogul) and her team leveraged internal data to create valuable content that drove brand awareness, traffic, and signups.LinksFollow RachelTry ChartMogul
Dec 13, 2023 • 43min
BTB: The Power of Co-Creating Content With Your Customers (w/ James Robert Lay, Digital Growth Institute)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreJames Robert Lay, founder and CEO of Digital Growth Institute, shares his journey of building a successful consulting practice focused on helping banks and credit unions improve their sales and marketing efforts.Links:Follow James Robert LayVisit Digital Growth Institute
Dec 6, 2023 • 51min
BTB: How Top Performing Agencies Market Themselves (w/ Karl Sakas)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreGet insights from our recent survey with Karl Sakas, to learn how 200+ agencies are marketing themselves.Links:Sakas & CompanyFollow Karl
Nov 22, 2023 • 40min
BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting)
Lauren Ryan, owner of Coastal Consulting, transitioned from managing a team to serving as a solopreneur marketing consultant who generated over $300k in revenue this year. She discusses her journey, dominating Google search results, content creation on LinkedIn and TikTok, prioritizing SEO over paid ads, success with organic social media, and financial performance. She also highlights empowering clients, monetizing courses, and upcoming educational projects.
Nov 8, 2023 • 28min
153: Using Leading Indicators to Forecast Ad ROI (Kevin Lord Barry, Right Percent)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreKevin Lord Barry shares how to track leading indicators in your paid ads to more accurately know what results you'll see when the deals finally close months later.LinksFollow KevinHire Kevin (or learn more)
Oct 25, 2023 • 46min
152: Growing Revenue With Less Budget (w/ Sam Kuehnle, Loxo)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreSam Kuehnle shares a 3-step plan for marketers who need to drive more growth, with less budget and resources.
Oct 18, 2023 • 47min
Lessons Learned Growing from $1M to $10M (w/ Pete Caputa and Yoram Wijngaarde)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and morePete Caputa and Yoram Wijngaarde share lessons they learned, building companies from $1 to $10 million in ARR.
Oct 11, 2023 • 35min
151: 3 Pillars for SaaS Growth (w/ Pasha Irshad, Shape & Scale)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and morePasha Irshad unpacks how he helps SaaS companies drive growth through customer-centric marketing, data-driven RevOps, and agile demand generation.LinksHire Shape&ScaleFollow Pasha
Sep 27, 2023 • 39min
150: Driving GTM Alignment (w/ Kyle Lacy, Jellyfish)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreKyle Lacy shares a powerful framework to drive alignment across go-to-market team, so they aim at the same target together.LinksFollow KyleVisit Jellyfish
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