Metrics & Chill - Predictable Growth for B2B cover image

Metrics & Chill - Predictable Growth for B2B

Latest episodes

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Jan 24, 2024 • 55min

BTB: The Power of Niche & Focus (w/ Joe Sullivan, Gorilla 76)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and morePete Caputa chats with Joe Sullivan to learn how he grew Gorilla 76 by offering focused, specialized services for a specific niche.Links:Follow JoeCheck out Gorilla 76
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Jan 17, 2024 • 51min

155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)

Mason Cosby, founder of Scrappy ABM, discusses the importance of aligning marketing and sales strategies in account-based marketing (ABM). Topics include lean ABM, collaboration between sales and marketing, measuring and monitoring ABM success, implementing ABM strategies, roles and ownership in ABM, and balancing data-driven decisions with gut instincts in marketing.
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Dec 20, 2023 • 39min

154: Turning Proprietary Data Into Killer Content (Rachel Whitehead, ChartMogul)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreLearn how Rachel Whitehead (VP Marketing, ChartMogul) and her team leveraged internal data to create valuable content that drove brand awareness, traffic, and signups.LinksFollow RachelTry ChartMogul
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Dec 13, 2023 • 42min

BTB: The Power of Co-Creating Content With Your Customers (w/ James Robert Lay, Digital Growth Institute)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreJames Robert Lay, founder and CEO of Digital Growth Institute, shares his journey of building a successful consulting practice focused on helping banks and credit unions improve their sales and marketing efforts.Links:Follow James Robert LayVisit Digital Growth Institute
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Dec 6, 2023 • 51min

BTB: How Top Performing Agencies Market Themselves (w/ Karl Sakas)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreGet insights from our recent survey with Karl Sakas, to learn how 200+ agencies are marketing themselves.Links:Sakas & CompanyFollow Karl
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Nov 22, 2023 • 39min

BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting)

Lauren Ryan, owner of Coastal Consulting, transitioned from managing a team to serving as a solopreneur marketing consultant who generated over $300k in revenue this year. She discusses her journey, dominating Google search results, content creation on LinkedIn and TikTok, prioritizing SEO over paid ads, success with organic social media, and financial performance. She also highlights empowering clients, monetizing courses, and upcoming educational projects.
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Nov 8, 2023 • 28min

153: Using Leading Indicators to Forecast Ad ROI (Kevin Lord Barry, Right Percent)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreKevin Lord Barry shares how to track leading indicators in your paid ads to more accurately know what results you'll see when the deals finally close months later.LinksFollow KevinHire Kevin (or learn more)
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Oct 25, 2023 • 46min

152: Growing Revenue With Less Budget (w/ Sam Kuehnle, Loxo)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreSam Kuehnle shares a 3-step plan for marketers who need to drive more growth, with less budget and resources.
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Oct 18, 2023 • 47min

Lessons Learned Growing from $1M to $10M (w/ Pete Caputa and Yoram Wijngaarde)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and morePete Caputa and Yoram Wijngaarde share lessons they learned, building companies from $1 to $10 million in ARR.
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Oct 11, 2023 • 35min

151: 3 Pillars for SaaS Growth (w/ Pasha Irshad, Shape & Scale)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and morePasha Irshad unpacks how he helps SaaS companies drive growth through customer-centric marketing,  data-driven RevOps, and agile demand generation.LinksHire Shape&ScaleFollow Pasha

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