Metrics & Chill - Predictable Growth for B2B cover image

Metrics & Chill - Predictable Growth for B2B

Latest episodes

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Nov 22, 2023 • 40min

BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting)

Lauren Ryan, owner of Coastal Consulting, transitioned from managing a team to serving as a solopreneur marketing consultant who generated over $300k in revenue this year. She discusses her journey, dominating Google search results, content creation on LinkedIn and TikTok, prioritizing SEO over paid ads, success with organic social media, and financial performance. She also highlights empowering clients, monetizing courses, and upcoming educational projects.
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Nov 8, 2023 • 28min

153: Using Leading Indicators to Forecast Ad ROI (Kevin Lord Barry, Right Percent)

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreKevin Lord Barry shares how to track leading indicators in your paid ads to more accurately know what results you'll see when the deals finally close months later.LinksFollow KevinHire Kevin (or learn more)
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Oct 25, 2023 • 46min

152: Growing Revenue With Less Budget (w/ Sam Kuehnle, Loxo)

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreSam Kuehnle shares a 3-step plan for marketers who need to drive more growth, with less budget and resources.
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Oct 18, 2023 • 47min

Lessons Learned Growing from $1M to $10M (w/ Pete Caputa and Yoram Wijngaarde)

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and morePete Caputa and Yoram Wijngaarde share lessons they learned, building companies from $1 to $10 million in ARR.
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Oct 11, 2023 • 35min

151: 3 Pillars for SaaS Growth (w/ Pasha Irshad, Shape & Scale)

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and morePasha Irshad unpacks how he helps SaaS companies drive growth through customer-centric marketing,  data-driven RevOps, and agile demand generation.LinksHire Shape&ScaleFollow Pasha
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Sep 27, 2023 • 39min

150: Driving GTM Alignment (w/ Kyle Lacy, Jellyfish)

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreKyle Lacy shares a powerful framework to drive alignment across go-to-market team, so they aim at the same target together.LinksFollow KyleVisit Jellyfish
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Sep 13, 2023 • 48min

149: Using Email to Improve Activations (w/ Casey Hill, ActiveCampaign)

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, Casey Hill shares a 6-step framework to help you use email to improve activations during the onboarding phase.Links:Follow CaseyTry ActiveCampaign
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Aug 31, 2023 • 49min

BTB: Offering the right services to the right customers (w/ Jen Spencer, SmartBug)

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreJen Spencer (CEO of SmartBug) shares how they've grown by serving the right clients, with the right services, managed by the right team. Learn how this segmentation has been a huge factor in their success, and get insights you can use at your company.LinksExplore Databox BenchmarksFollow JenLearn more about SmartBug
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Aug 30, 2023 • 51min

148: Building an Efficient Paid Program (w/ Blake Strozyk, Bull Media)

Blake Strozyk, an expert in building efficient paid ad programs for businesses, shares a 3-step framework for testing and scaling paid programs. Topics include foundational elements to consider, importance of channels working together, targeted messaging, experimentation, defining success, transitioning from stage two to three, and building foundational pieces before paid advertising.
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Aug 23, 2023 • 52min

Growing 3x by Going After Bigger Contracts (w/ Doug Davidoff, Lift Enablement)

LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, Pete Caputa interviews Doug Davidoff, CEO of Lift Enablement, to learn how he grew revenue by 3x by going after bigger contracts from bigger companies.Links:Follow DougLift EnablementThe HubSopt benchmark group

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