Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Databox
This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions.
In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.
You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.
The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.
You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.
The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
Episodes
Mentioned books
Dec 13, 2023 • 42min
BTB: The Power of Co-Creating Content With Your Customers (w/ James Robert Lay, Digital Growth Institute)
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreJames Robert Lay, founder and CEO of Digital Growth Institute, shares his journey of building a successful consulting practice focused on helping banks and credit unions improve their sales and marketing efforts.Links:Follow James Robert LayVisit Digital Growth Institute
Dec 6, 2023 • 51min
BTB: How Top Performing Agencies Market Themselves (w/ Karl Sakas)
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreGet insights from our recent survey with Karl Sakas, to learn how 200+ agencies are marketing themselves.Links:Sakas & CompanyFollow Karl
Nov 22, 2023 • 39min
BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting)
Lauren Ryan, owner of Coastal Consulting, transitioned from managing a team to serving as a solopreneur marketing consultant who generated over $300k in revenue this year. She discusses her journey, dominating Google search results, content creation on LinkedIn and TikTok, prioritizing SEO over paid ads, success with organic social media, and financial performance. She also highlights empowering clients, monetizing courses, and upcoming educational projects.
Nov 8, 2023 • 28min
153: Using Leading Indicators to Forecast Ad ROI (Kevin Lord Barry, Right Percent)
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreKevin Lord Barry shares how to track leading indicators in your paid ads to more accurately know what results you'll see when the deals finally close months later.LinksFollow KevinHire Kevin (or learn more)
Oct 25, 2023 • 46min
152: Growing Revenue With Less Budget (w/ Sam Kuehnle, Loxo)
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreSam Kuehnle shares a 3-step plan for marketers who need to drive more growth, with less budget and resources.
Oct 18, 2023 • 47min
Lessons Learned Growing from $1M to $10M (w/ Pete Caputa and Yoram Wijngaarde)
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and morePete Caputa and Yoram Wijngaarde share lessons they learned, building companies from $1 to $10 million in ARR.
Oct 11, 2023 • 35min
151: 3 Pillars for SaaS Growth (w/ Pasha Irshad, Shape & Scale)
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and morePasha Irshad unpacks how he helps SaaS companies drive growth through customer-centric marketing, data-driven RevOps, and agile demand generation.LinksHire Shape&ScaleFollow Pasha
Sep 27, 2023 • 38min
150: Driving GTM Alignment (w/ Kyle Lacy, Jellyfish)
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreKyle Lacy shares a powerful framework to drive alignment across go-to-market team, so they aim at the same target together.LinksFollow KyleVisit Jellyfish
Sep 13, 2023 • 48min
149: Using Email to Improve Activations (w/ Casey Hill, ActiveCampaign)
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, Casey Hill shares a 6-step framework to help you use email to improve activations during the onboarding phase.Links:Follow CaseyTry ActiveCampaign
Aug 31, 2023 • 49min
BTB: Offering the right services to the right customers (w/ Jen Spencer, SmartBug)
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreJen Spencer (CEO of SmartBug) shares how they've grown by serving the right clients, with the right services, managed by the right team. Learn how this segmentation has been a huge factor in their success, and get insights you can use at your company.LinksExplore Databox BenchmarksFollow JenLearn more about SmartBug
