
Metrics & Chill - Predictable Growth for B2B
This podcast will help you grow your B2B company, quarter over quarter, and year over year. In each episode, you'll get strategies, frameworks, and insights that help you drive predictable, consistent growth, and improve your GTM strategy. Seasoned B2B leaders share how they use data, forecast growth, set & hit goals, grow revenue, and more. The best B2B companies use a combination of data, experience, and gut to grow. This show will help you do the same.
Latest episodes

Sep 13, 2023 • 48min
149: Using Email to Improve Activations (w/ Casey Hill, ActiveCampaign)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, Casey Hill shares a 6-step framework to help you use email to improve activations during the onboarding phase.Links:Follow CaseyTry ActiveCampaign

Aug 31, 2023 • 49min
BTB: Offering the right services to the right customers (w/ Jen Spencer, SmartBug)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreJen Spencer (CEO of SmartBug) shares how they've grown by serving the right clients, with the right services, managed by the right team. Learn how this segmentation has been a huge factor in their success, and get insights you can use at your company.LinksExplore Databox BenchmarksFollow JenLearn more about SmartBug

Aug 30, 2023 • 51min
148: Building an Efficient Paid Program (w/ Blake Strozyk, Bull Media)
Blake Strozyk, an expert in building efficient paid ad programs for businesses, shares a 3-step framework for testing and scaling paid programs. Topics include foundational elements to consider, importance of channels working together, targeted messaging, experimentation, defining success, transitioning from stage two to three, and building foundational pieces before paid advertising.

Aug 23, 2023 • 52min
Growing 3x by Going After Bigger Contracts (w/ Doug Davidoff, Lift Enablement)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, Pete Caputa interviews Doug Davidoff, CEO of Lift Enablement, to learn how he grew revenue by 3x by going after bigger contracts from bigger companies.Links:Follow DougLift EnablementThe HubSopt benchmark group

Aug 16, 2023 • 44min
147: Finding Your Best Customers (w/ Mary Keough)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreYou probably have a niche group of customers who love your product or service. Mary shares how to identify who they are, and how to attract more of them, to grow your business year over year.LinksFollow MaryMap My Customers

Aug 2, 2023 • 1h 2min
146: Collaborative Growth (w/ Pete Caputa, Databox)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreLearn a better way to do marketing and sales, by partnering with your target customers.Links:Create your own private benchmark groupRead the "Collaborative Growth" article

Jul 19, 2023 • 35min
145: Orchestrating Full-Funnel Growth (w/ Alina Vandenberghe, Chili Piper)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, Alina Vandenberghe (Co-Founder and Co-CEO of Chili Piper) shares how she drives predictable growth by using a framework she calls “predictable orchestration” - the idea that GTM is not 1 motion, from 1 team, on 1 stage of the funnel, but rather, orchestrating all motions (paid, outbound, field events, etc.) at all touchpoints, for all personas involved in the buying committee.

Jul 12, 2023 • 54min
144: How to Reduce Churn (w/ Asia Orangio, DemandMaven)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreLearn a step-by-step strategy you can use to reduce churn at your B2B company.

Jul 5, 2023 • 3min
Shorts: How to Drive Efficient Growth (in 3 min)

Jul 5, 2023 • 37min
143: How to Drive Efficient Growth (w/ Brad Rosen, Sales Assembly)
LinksTry Benchmarks ExplorerLearn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreLearn steps you can take to increase revenue and grow more efficiently.
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