Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Databox
This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions.
In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.
You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.
The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.
You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.
The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
Episodes
Mentioned books
Oct 25, 2023 • 46min
152: Growing Revenue With Less Budget (w/ Sam Kuehnle, Loxo)
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreSam Kuehnle shares a 3-step plan for marketers who need to drive more growth, with less budget and resources.
Oct 18, 2023 • 47min
Lessons Learned Growing from $1M to $10M (w/ Pete Caputa and Yoram Wijngaarde)
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and morePete Caputa and Yoram Wijngaarde share lessons they learned, building companies from $1 to $10 million in ARR.
Oct 11, 2023 • 35min
151: 3 Pillars for SaaS Growth (w/ Pasha Irshad, Shape & Scale)
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and morePasha Irshad unpacks how he helps SaaS companies drive growth through customer-centric marketing, data-driven RevOps, and agile demand generation.LinksHire Shape&ScaleFollow Pasha
Sep 27, 2023 • 38min
150: Driving GTM Alignment (w/ Kyle Lacy, Jellyfish)
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreKyle Lacy shares a powerful framework to drive alignment across go-to-market team, so they aim at the same target together.LinksFollow KyleVisit Jellyfish
Sep 13, 2023 • 48min
149: Using Email to Improve Activations (w/ Casey Hill, ActiveCampaign)
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, Casey Hill shares a 6-step framework to help you use email to improve activations during the onboarding phase.Links:Follow CaseyTry ActiveCampaign
Aug 31, 2023 • 49min
BTB: Offering the right services to the right customers (w/ Jen Spencer, SmartBug)
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreJen Spencer (CEO of SmartBug) shares how they've grown by serving the right clients, with the right services, managed by the right team. Learn how this segmentation has been a huge factor in their success, and get insights you can use at your company.LinksExplore Databox BenchmarksFollow JenLearn more about SmartBug
Aug 30, 2023 • 50min
148: Building an Efficient Paid Program (w/ Blake Strozyk, Bull Media)
Blake Strozyk, an expert in building efficient paid ad programs for businesses, shares a 3-step framework for testing and scaling paid programs. Topics include foundational elements to consider, importance of channels working together, targeted messaging, experimentation, defining success, transitioning from stage two to three, and building foundational pieces before paid advertising.
Aug 23, 2023 • 52min
Growing 3x by Going After Bigger Contracts (w/ Doug Davidoff, Lift Enablement)
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, Pete Caputa interviews Doug Davidoff, CEO of Lift Enablement, to learn how he grew revenue by 3x by going after bigger contracts from bigger companies.Links:Follow DougLift EnablementThe HubSopt benchmark group
Aug 16, 2023 • 43min
147: Finding Your Best Customers (w/ Mary Keough)
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreYou probably have a niche group of customers who love your product or service. Mary shares how to identify who they are, and how to attract more of them, to grow your business year over year.LinksFollow MaryMap My Customers
Aug 2, 2023 • 1h 2min
146: Collaborative Growth (w/ Pete Caputa, Databox)
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreLearn a better way to do marketing and sales, by partnering with your target customers.Links:Create your own private benchmark groupRead the "Collaborative Growth" article
