Metrics & Chill - Predictable Growth for B2B
148: Building an Efficient Paid Program (w/ Blake Strozyk, Bull Media)
Aug 30, 2023
Blake Strozyk, an expert in building efficient paid ad programs for businesses, shares a 3-step framework for testing and scaling paid programs. Topics include foundational elements to consider, importance of channels working together, targeted messaging, experimentation, defining success, transitioning from stage two to three, and building foundational pieces before paid advertising.
50:35
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Quick takeaways
- Stage one involves understanding your company's fundamentals to shape your paid ad approach.
- Stage two focuses on testing different channels, messaging, and content types to establish early signals of success.
Deep dives
Stage 1: Establishing Fundamentals
In stage one, it is crucial to understand the fundamentals of your company that will shape your paid advertising approach. This includes factors such as your target market size, ideal customer profile, unit economics, company maturity, category maturity, and your go-to-market motion.
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