Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle. 148: Building an Efficient Paid Program (w/ Blake Strozyk, Bull Media)
Aug 30, 2023
Blake Strozyk, an expert in building efficient paid ad programs for businesses, shares a 3-step framework for testing and scaling paid programs. Topics include foundational elements to consider, importance of channels working together, targeted messaging, experimentation, defining success, transitioning from stage two to three, and building foundational pieces before paid advertising.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 5min
Building an Efficient Paid Program
05:17 • 11min
The Importance of Channels Working Together and Targeted Messaging in Paid Advertising
16:18 • 3min
Building an Efficient Paid Program: Targeting, Tracking, and Experimentation
19:45 • 3min
Understanding 'Zero to One' and Defining Success
23:13 • 2min
Transitioning from Stage Two to Stage Three
24:51 • 19min
Building Foundational Pieces
43:56 • 7min