148: Building an Efficient Paid Program (w/ Blake Strozyk, Bull Media)
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
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Building an Efficient Paid Program: Targeting, Tracking, and Experimentation
This chapter explores the process of developing a successful paid program, including identifying the target audience, reviewing unit economics, and tracking marketing channel success. It also discusses creating hypotheses, running tests, and analyzing results using data and CRM systems.
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