148: Building an Efficient Paid Program (w/ Blake Strozyk, Bull Media)
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
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The Importance of Channels Working Together and Targeted Messaging in Paid Advertising
This chapter explores how different marketing channels can work together in an ecosystem, particularly focusing on paid advertising. It emphasizes the need for measuring and monitoring marketing efforts using centralized platforms like DataBox, and discusses the balance between hyper-targeted messaging and reaching a wider audience.
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