148: Building an Efficient Paid Program (w/ Blake Strozyk, Bull Media)
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
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Understanding 'Zero to One' and Defining Success
This chapter explores the concept of 'zero to one' and discusses how to define 'one' in relation to the success of a program, highlighting the importance of understanding specific markers of success before scaling up.
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