148: Building an Efficient Paid Program (w/ Blake Strozyk, Bull Media)
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
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Building an Efficient Paid Program
This chapter explores the foundational elements to consider when building an efficient paid program, including TAM, ICP, unit economics, company and category maturity, and go-to-market motion. It also delves into the importance of understanding the target audience and choosing the right advertising channels.
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