Blake Strozyk, an expert in building efficient paid ad programs for businesses, shares a 3-step framework for testing and scaling paid programs. Topics include foundational elements to consider, importance of channels working together, targeted messaging, experimentation, defining success, transitioning from stage two to three, and building foundational pieces before paid advertising.

Blake Strozyk and Matthew Sciannella discuss various aspects of paid social, including building a foundation, setting strategy, targeting audiences, running tactical campaigns, measuring performance, and assigning attribution.