Stacking Growth | The B2B Marketing Podcast 16 - All About Paid Social
Feb 22, 2022
Blake Strozyk and Matthew Sciannella discuss various aspects of paid social, including building a foundation, setting strategy, targeting audiences, running tactical campaigns, measuring performance, and assigning attribution.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Starting with the Customer and Targeting New Industries
03:25 • 3min
Targeting the Right Audience
06:15 • 27min
The Power of Strong Messaging and Emotional Appeal in Marketing
33:18 • 3min
Analyzing the Effectiveness of Paid Social Strategies in B2B Marketing
35:57 • 8min
Closing Thoughts and Advice on Paid Social
43:38 • 3min