16 - All About Paid Social
Stacking Growth | The B2B Marketing Podcast
00:00
Targeting the Right Audience
This chapter discusses the importance of targeting the right audience and reaching decision makers and influencers in paid social media campaigns. They emphasize the need to segment the audience based on different positions in the organizational chart and allocate budget accordingly. They also highlight the difference in cost between targeting higher-level executives and lower-level managers.
Play episode from 06:15
Transcript
