Starting with the Customer and Targeting New Industries

Blake Strozyk (Performance Marketing Manager @ Refine Labs) and Matthew Sciannella (Thinker & Strategy Director @ Gorilla 76) hosted an episode solely on paid social. They dove into the following topics:

• How to build your paid social foundation, 
• Setting strategy, 
• Getting executive alignment, 
• Which platforms to use and for which purposes, 
• Targeting and building audiences, 
• Going through tactical campaigns, 
• What content to run, 
• How to measure performance, and
• How to assign attribution to all of it