16 - All About Paid Social
Stacking Growth | The B2B Marketing Podcast
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Analyzing the Effectiveness of Paid Social Strategies in B2B Marketing
This chapter explores the importance of proving and reporting on the effectiveness of paid social strategies in B2B marketing, emphasizing the use of holistic inbound attribution methods and multiple data points to assess channel impact. It also highlights the value of word-of-mouth referrals and the need for both quantitative and qualitative decision-making in paid social advertising.
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