148: Building an Efficient Paid Program (w/ Blake Strozyk, Bull Media)
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
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Transitioning from Stage Two to Stage Three
This chapter discusses the transition from stage two to stage three in building an efficient paid program. It emphasizes the importance of understanding the market, maximizing the channel's potential, and consistently generating pipeline at an acceptable cost. The chapter also highlights the challenges of scaling and the goal of building new programs.
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