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Metrics & Chill - Predictable Growth for B2B
BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting)
Nov 22, 2023
Lauren Ryan, owner of Coastal Consulting, transitioned from managing a team to serving as a solopreneur marketing consultant who generated over $300k in revenue this year. She discusses her journey, dominating Google search results, content creation on LinkedIn and TikTok, prioritizing SEO over paid ads, success with organic social media, and financial performance. She also highlights empowering clients, monetizing courses, and upcoming educational projects.
39:31
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Quick takeaways
- Focusing on one service has helped Lauren Ryan dominate the first page of Google and drive inbound leads through content creation on social media platforms like LinkedIn and TikTok.
- Prioritizing Search Engine Optimization (SEO) from the beginning has established Lauren Ryan's website as an authority in the field, resulting in high organic traffic and successful content creation.
Deep dives
Transitioning to a Successful Solopreneur
In this podcast episode, Lauren Ryan, owner of Coastal Consulting, shares her journey of becoming a successful solopreneur. She discusses how she transitioned to running her own business and earning over 300k in revenue this year alone. Ryan highlights the importance of focusing on one service and how it has helped her dominate the first page of Google for related keywords. Additionally, she explores her strategies for driving inbound leads through content creation on social media platforms like LinkedIn and TikTok, as well as her approach to webinar-style education.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode