Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreWhat would happen if Marketing stopped acting like a request factory and stepped up as the hub of revenue, enablement and strategy? In this episode of Move the Needle, Kyle Lacy (CMO at Docebo, ex-Seismic, ExactTarget, Salesforce) breaks down his "CREM" framework—Communication, Revenue, Enablement, Metrics—and shows how any SaaS team can use it to earn board-level credibility and hit the pipeline number. Along the way we tackle product-level pipeline ownership, building an AI “SWAT team,” and the right way to say “no” to random requests without losing goodwill.You’ll learn: • Why saying "yes" to everything is killing marketing’s credibility • How to get sales, finance, and marketing aligned on revenue • When product marketing can (and should) own a pipeline number • The metrics that really matter (and the brand metric he’s still testing) • How to redefine "enablement" beyond sales decks and collateral🔔 Subscribe to get more strategies from B2B leaders and experts that drive predictable growth!📊 Databox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve. Try it free today! http://bit.ly/3RQg2wS

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Move the Needle, we sit down with Amanda Natividad, VP of Marketing at SparkToro and the mind behind the now-mainstream concept of “zero-click content.” Amanda dives into why marketers must stop obsessing over clicks and start optimizing for impressions, reach, and value on investment (VOI). From redefining marketing metrics to helping stakeholders buy into new ways of measuring success, Amanda shares a practical, experience-backed approach to content that builds sustainable impact over time.What you’ll learn:Why zero-click content actually drives long-term business growthHow to shift from ROI to VOI and what that looks like in practiceCreative ways to repurpose content to fuel multiple teams and channelsHow to build stakeholder alignment by supporting your colleagues’ objectives

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIf you’ve ever had to defend your brand marketing budget – or wondered if it’s even worth the investment – this episode is a must-listen. Peep Laja, CEO of Wynter, breaks down the practical realities and long-term impact of brand marketing. Peep uses data and research to explore why so many companies are stuck in the “sea of sameness,” how to measure (and justify) brand marketing ROI, and why building memory structures – not capturing clicks – is the real goal of B2B marketing.Plus, Peep shares the one brand marketing move most B2B companies get totally wrong – and what to do instead.What you’ll learn:How to invest in brand marketing that drives resultsHow to invest in brand marketing that drives resultsWhy creating a sub-category is a smarter play than category creationHow to actually measure the impact of brand awarenessHow to educate your CFO on brand marketing budgets and timelinesWhy distinctiveness, not uniqueness, is the goal🔔 Subscribe to get more strategies from B2B leaders and experts that drive predictable growth.📣 About DataboxDatabox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve. Try it free today! http://bit.ly/3RQg2wS

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Metrics & Chill, Jeremiah sits down with Bec Henrich, Head of Marketing at Traction Complete, to talk about forecasting that actually works. Instead of reverse-engineering aggressive revenue targets, Bec explains how to build forecasts grounded in real funnel data—so your team can aim high without burning out.You’ll learn:How to model accurate and predictable conversion rates How to avoid “wishful thinking forecasts” The importance of clean, standardized data in your CRMHow to factor in seasonality to avoid mid-quarter surprisesTips for getting Sales and RevOps aligned on forecast assumptionsMore about:Traction Complete: https://tractioncomplete.com/ Databox: https://databox.comSubscribe to the newsletter: https://databox.com/newsletter

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreTraditional attribution models are broken—and your “direct” traffic might not be what you think it is. In this episode, ClearPivot founder and Principal Chris Strom breaks down how his team blends self-reported attribution with CRM and web analytics data to reveal what’s really driving leads and revenue. You’ll learn:Why 40% of your traffic might be misattributed, how to implement self-reported lead source fields the right way, and how demystifying the "black box" of misattributed data can help you reallocate budget toward higher-quality lead sources.More about: ClearPivot: https://www.clearpivot.com/Databox: https://databox.com/Newsletter: https://databox.com/newsletter

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, we explore how data silos slow down decision-making and cost companies time and money. Join us as Samantha Riel, founder of Balsam&Cedar, breaks down how disconnected tools create barriers between marketing, sales, and product teams — and what you can do to fix it. Learn how to align your organization around shared data, integrate your tech stack for seamless insights, and build a culture that prioritizes transparency.Follow SamanthaVisit Balsam&Cedar

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, we explore why so many deals end in "no decision" and how to turn those losses into wins. Join us as Jen Allen-Knuth, aka Demand Jen, breaks down the "Cost of Inaction" framework—a powerful approach to showing prospects what they're losing by sticking with the status quo. Learn how to reframe your conversations, overcome status quo bias, and close more deals.Follow JenVisit Demand Jen

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode, we'll dive into how to drive predictable growth by leveraging historical data. Join us as Megan Bowen, CEO of Refine Labs, shares the secrets behind the "Revenue Performance Assessment" framework — a method they use to uncover growth opportunities, improve paid search and social strategies, and drive more qualified conversions.Follow MeganVisit Refine Labs