169: Why 99% of Wynter’s Marketing Is Brand – Not Performance (w/ Peep Laja)

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If you’ve ever had to defend your brand marketing budget – or wondered if it’s even worth the investment – this episode is a must-listen. Peep Laja, CEO of Wynter, breaks down the practical realities and long-term impact of brand marketing. Peep uses data and research to explore why so many companies are stuck in the “sea of sameness,” how to measure (and justify) brand marketing ROI, and why building memory structures – not capturing clicks – is the real goal of B2B marketing.

Plus, Peep shares the one brand marketing move most B2B companies get totally wrong – and what to do instead.

What you’ll learn:

How to invest in brand marketing that drives results

• How to invest in brand marketing that drives results
• Why creating a sub-category is a smarter play than category creation
• How to actually measure the impact of brand awareness
• How to educate your CFO on brand marketing budgets and timelines
• Why distinctiveness, not uniqueness, is the goal

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