134: Building A Brand Media Arm (w/ Mark Jung, Nextiva)
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
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How to Build a Media Arm Around Your Company
There are four pillars that I like to think about as really key when you're building a media arm. One is going to be the media arm around your company. The second one, too few late stage companies think about is founder brand. And then we'll carry off into the operating rhythm and some of the tactical stuff in our next segment.
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