How to Build a Brand Narrative

The first thing that I did and even before I accepted the role was I went and ran competitive intelligence. And then from there I realized, one of the most important things that you can do as a marketer is to find your white space. So some come in this I gotta get quick wins 30 60 90. Here's what I'm going to do. But front probably was one of the best brands that have done this and I'm actually doing an event with their, with their CMO Anthony later this week in Austin. What front did was they map a really simple matrix, excellent line matrix, just a grid. The three things that I know that I can drive in the first 30