Google Ventures Design Sprint Model: Understanding the Competitive Landscape

I like to take things two and three steps further, which is when you understand your landscape. And I look at what they stand for how they position themselves,. How they're starting to think about their brand moat. Then wearing how the competitors are showing up mature classic innovative think like Silicon Valley move fast break things versus the faceless corporation that's been around for 30 years. But these three again we can always show some examples later.