Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Introduction
00:00 • 3min
Creating a Brand That Lowers Cost of Acquisition
03:02 • 4min
Org Design
07:17 • 5min
Is There a Shortcut to a Long Term Solution?
12:22 • 5min
Do You Have a Gated Content Microsite?
17:36 • 5min
Building Your Own Brand
22:12 • 3min
Is Ontent Linked to Revenue?
25:25 • 3min
The Power of Expectation Management
28:15 • 3min
Don't Bang Your Head Against a Wall
31:32 • 5min
How Much Should Every Sales Person Be Out of With the Marketing Team?
36:31 • 2min
The Value of Deep Understanding of the Customer
38:06 • 5min
Selecting the Channel With Your Marketing Budget Was Cut
43:31 • 6min
How to Measure Revenue Contribution in a Revenue Model Business
49:05 • 5min
Predictability
54:35 • 4min
Are You Trying to Make Up a Number?
58:22 • 4min
A, Tana Will Be Back Next Week
01:02:15 • 2min