46 - Should Content Marketing be Tied to Revenue? | Demand Gen Live S1 x21
GTM Live
00:00
Selecting the Channel With Your Marketing Budget Was Cut
Icris uma: I got asked this question in an interview recently, and i think i kind of fumbled at it. And so a, i wantto get like, no expert advice from all of you collectively here. Huma yem: Hes o, your first answer that you just told everyone was much better than the cosper leagek that person wanted to hire you because of whether or not you said, i'm going to pick the channel based on how low the cost per lead is. They're fluck and stupid, ecause that is not the right way to select a channel. John Ternk: The root of it is just a well defined i c
Transcript
Play full episode
