46 - Should Content Marketing be Tied to Revenue? | Demand Gen Live S1 x21
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Building Your Own Brand
Chris and Laurie were talking about tiffany a being able to sell a gold paper clip for 15 hundred dollars as the perfect example one a brand sells. Chris: Email is just, it's just not my channel. We deploy it for customers. It drives value, but it's not a primary focus of mine. And this is a thought that i've been thinking about a lot. A lot of people love the idea of email because you have the data,. which has never really made a lot of sense to me.
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