46 - Should Content Marketing be Tied to Revenue? | Demand Gen Live S1 x21
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The Value of Deep Understanding of the Customer
Ashley: What strategies can be used to aline marketing, sales and customer's success around the value of having a deep understanding of the customer? M: I had so much tunnel vision that i did a great job building out my function am. But in hindsight, potentially at the expense of others, whether it was sales, marketingor operations. We are getting in our own way of our success because we literally don't think we're on the same team," she says.
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