46 - Should Content Marketing be Tied to Revenue? | Demand Gen Live S1 x21
GTM Live
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Do You Have a Gated Content Microsite?
If you're going to do an ebook, that the value is created in the distribution in micro form on like length. Drift incider seems like a pretty amazing video content microsite, and even charge for a premium offering, but they have a gate up front. I would remove every all friction possible. If you're trying to get people into that as a way to sell something else, i would highly recommend keeping it ungated. And we're driving free user acquisition there all day with our podcast.
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