46 - Should Content Marketing be Tied to Revenue? | Demand Gen Live S1 x21
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How to Measure Revenue Contribution in a Revenue Model Business
When we think about custom acquisition cost, this is not usually the standard way the people do it. It's a month long project to figure out what is going on inside of all these channels. And so did the customer, did we go to the customer outbound, or did the customer come to us inbound? You can have an outbound channel and you can have n inbound channel. Search is going to be thes most easily measurable, measurable. And performance marking on linked in is probably the twu for n b to b.
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