46 - Should Content Marketing be Tied to Revenue? | Demand Gen Live S1 x21
GTM Live
00:00
Is Ontent Linked to Revenue?
Sibell: I think that in general, content drives revenue. But i do not believe in the idea of measuring each piece of content on revenue. Matthew: Should ontent specifically be tied to revenue, and if so, how? Johno saidgod mieon a good question. O ka, sibell, jump back to the agenda. If you have other questions, feel free to drop em in. Ad we'll get back a this was a question for matthew, i think it was from you.
Transcript
Play full episode
