AI Snips
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Episode notes
Eugene's Habits
- Eugene, despite severe brain damage and memory loss, maintained daily habits and formed new ones.
- This highlighted the power of habits ingrained in the basal ganglia, enabling automatic routines even without conscious memory.
The Craving Brain
- Habits are driven by the brain's anticipation of rewards, creating cravings.
- Hacking habits involves understanding these cravings and sparking them for positive routines.
Pepsodent and Febreze
- Pepsodent toothpaste capitalized on the craving for clean teeth by adding a tingling sensation.
- Febreze, initially unsuccessful, became popular when marketed as a reward for cleaning, not odor elimination.