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52: The Power of Habit by Charles Duhigg

Bookworm

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You Don't Have to Be Eugene to Survive

Habits are formed when your brain anticipates the reward. You don't have to be eugene trying to survive, you can be joe or mike or anybody else. Just figure out how to manipulate your systems of your life so that it's a little bit easier,. A lot of companies do this on a large scale too.

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